Best SEO Company in Hyderabad
A business either it is small scale or big scale,
it can be promoted in the targeted area through local SEO strategy. Small scale
business enterprise or firms can make use of local SEO methods to promote their
business most effectively. Making keyword analysis on the competitors business
and submitting the business website in local business directories, Google places,
Google maps and Google plus and in local Chamber of Commerce makes the small
scale business promotion easy. It is better to take the help from nearby SEO
service providing agency committed for small scale business promotion such as
Saroj Ads, which is an online advertising agency. Saroj Ads is committed to
promote small scale businesses within the budget of the clientele. Few local SEO strategies implemented by Saroj Ads for small
scale business promotion are discussed below.
Local SEO for Small Scale Business Promotion
It is well known fact that any business needs
promotion and the promotion will be done in different ways. Promotion is a hard
task for small scale businesses. Large scale business can be promoted through
different advertising media and different distribution channels with the budget
allocated for promotion. But it is a hard task for small scale business with a
little budget for promotion. Small scale business can also be promoted through local
SEO strategies within the small amount of budget etc. SEO means Search Engine
Optimization. It is a practice that makes the website to get placed on top of
the search results by making it compatible to search algorithm. Local customers
residing near the small scale business come to know about it through online
searches. Local business will
be shown on top of the online search results through local SEO, it brings
potential customer to the business. It makes the local business promote the
brand easily in the targeted market area.
Procedure to implement effective local SEO
Small scale business flourishes with local
customers. Local customers can be acquired for a small scale business on
listing the business website in business directories along with Google, major
search engine used around the world. Google has different options for local
business promotion. For example small scale business can use Google Places,
Google Maps and Google Plus to list the website for a better promotion. Listing the business website with Google
places, maps and Google plus is the key factor in local SEO. It is not so easy to
implement local SEO compatible to Google search algorithm. Local SEO should
result in Google 7 result SERPs. So, concentrate on Google 7-result SERPs to
promote the small scale local business effectively. Google launched “7-result SERPs”in August 2012. This 7 pack search result helps a
lot to the small scale business.
What is Google 7-result SERPs:
Google search will show 7 search results for a keyword. In which one
website with expanded site-links will be shown at the top of the search results
followed by six organic websites listed in Google. For example Google will show
7 search results in the 1+6 pattern; here 1 means the first website which is
compatible with Google search algorithm and listed with Google. Other 6 sites
are organic site links compatible with Google search algorithm and listed with
Google. It is possible to get placed in the Google 7-result SERPs to promote
the local business.
Figure out the Business Position
Submit the business website in businessdirectories with a neat description containing the targeted key word to get placed
in the Google 7 result SERPs. It is good to submit the business website in the
local business directories more than the business competitor in the targeted
area. Do research on the keywords and listings of the business competitor
through Google. Procedure to verify the business competitor is discussed below.
Define the competitor
First of all list out the target keywords of
local business such as city name followed by target keyword (of the business)
and then verify which of the listed keyword trigger the local search algorithm
of Google. That means find the keyword that shows seven websites in the Google
search result page for a keyword. Figure out the position of the business in
the search results. This procedure
leads to know the keyword combination that shows 7 search results in Google.
Geographical Location
Determine the exact location of the business
according to Google map. Google search algorithm prefers the business that is
located within a geographical boundary. It is must to define the geographical
location of the business in the Google listing. Note down the geographical
location (city name etc) of the business shown in seven search results to know
about nearby business competitors.
Key aspect Determination
Verify all the features of the seven search
results in Google 7 pack for a key word. Note down the business shown in first
place in 7 results. Note the contact
information of the business such as name and address along with phone number of
the business.
Now search in Google for the same business and
address along with phone number by placing them between quotation marks. For
example a business with the name ABC was shown in the first place and the
address is XYZ-4555 etc. Then type “ABC XYZ-4555”and opt
to search. Checkout the search results
shown by Google for the business name and address you typed between quotations.
This will help to know the directories and citations of the competitors shown
in the first place of the search results.
Similarly note down the complete details of the business shown at the
seventh place in the Google 7 pack. Now verify the directories in which the business
shown at 7th place was listed.
Practice the same for your business also to get
positioned in the Google 7 pack.
Google Places & Directories
List the name, address and phone number (NAP) etc
of the business in Google Places. Submit the business website in all local
directories. It is good to list the business website with the local Chamber of
Commerce for a better result. Submit the complete and correct NAP details of
the business in more number of business directories than the competitor.
Google Plus & NAP
Remember to submit same NAP details in all the
business directories. Small variation or
change in the details of the NAP will give wrong signal to Google. Create a complete business profile on Google
plus for effective promotion of the business.
Google Map
Google search algorithm prefers the websites
listed with geographical location. Submit the business website in Google map to
get placed in the top 7 search results. Provide complete details of the small
scale business and its services along with timings and tariff on Google map to
get the attention of local customers.
For more information regarding advertising and SEO visit me @ http://www.sarojads.com
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